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Did you know Latinos make up 20% of the U.S. population and their GDP grows 2.6x more than non-Latinos?

If you're a CPG brand, this is a real opportunity!

If you haven't yet considered it, or worse, if you are already marketing for them based on old stereotypes, you are missing the chance to sell to a market with a spending power of over $1.9 trillion. 

Connect with the Hispanic market

You can win them over with meaningful engagement that drives real ROI.

To earn a piece of a market with a spending power of over $2.8 trillion will take more than speaking the language or being Hispanic to gain their loyalty to your brand.

The initial step is straightforward: leave behind antiquated preconceptions about the Latino community and instead, lean on direct insights from experts like NeoSol that light the way by melding a bicultural background with continuous research of this ever-evolving market and first-hand knowledge about the effectiveness of current experiential and digital marketing trends and tools.2.8

We want your brand to become recognized and valued by Hispanics in 2024. More important, we know how to make that happen.

We have created "Winning Over the Evolving Hispanic Market: A 2024 Strategy Guide for CPG Brands" to provide you with an overview of key considerations and recommendations to help you achieve your marketing goals.

Learn about:

  • Understanding the nuances of the different subcultures within the Hispanic market based on age, gender, and cultural background.

  • Aligning your messaging with values and perceptions of the Hispanic community.

  • Considering the differences and specific needs according to the region in the U.S. where your targeted Hispanic customers live.

  • Using the right traditional and digital channels for maximizing impact of your campaigns.

  • Finding a way to follow the trending topics for Hispanics to create content and strategies that are relevant.

  • The power of integrated campaigns to engage with your Hispanic customers where they LIVE, PLAY, & SHOP.

Who we are

For more than 18 years we have been lighting the path between CPG brands and Hispanic consumers through tailored marketing integrated strategies that create long-lasting connections because we know where and when they LIVE, PLAY, & SHOP.

Our secret to make your brand stand out from the crowd is to create one-of-a-kind experiences to make an unforgettable impression showcasing the strengths of our CPG customer brands to the most profitable niche within the Hispanic market through real-world and digital channels

Numbers and facts also tell our story

100%

Custumer Satisfaction

99.5%

Execution Rate

+60

New Product Introductions

+290

Cities in 10 states to connect with Hispanics

10K

Events in +3K venues reaching millions of Hispanic consumers

Here are just some of the brands we have partnered with to make an impact in the Hispanic market:

HISPANIC CONSUMERS ARE LIKE NO OTHER AND YOU ARE ONE STEP AWAY TO DISCOVER HOW TO WIN THEM OVER.

Receive many of the key features that NeoSol's market research team collected for our own brand activations. Use them and transform your brand’s marketing approach to gain brand awareness and ultimately increase your sales in the Hispanic market during 2024.

Download the FREE 2024 STRATEGIC GUIDE FOR CPG BRANDS ➡
NeoSol

NeoSol is a brand activation marketing agency that lights the way between CPG brands and Hispanic consumers. We utilize more than 18 years of experience and knowledge to strategize and execute integrated marketing campaigns that increase sales and brand awareness for brands where their consumers LIVE. PLAY, & SHOP.

WOSB

NeoSol Marketing
A woman-owned small business for over 18 years.

SCHEDULE YOUR CONVERSATION NOW

Two-way communication begins with conversations with our clients before it starts with their consumers.

What are your brands’ goals?